Harnessing the Power of Data in Retail

Before you can apply science to data to you need a way to collect and share data across channels and applications. For many, data is the lifeblood of the organization, especially retail where you’re dealing with multiple marketing and sales channels as well as a multitude of applications. Understanding customer behaviour is critical.

With offices in SF and Vancouver, Segment, a customer data platform, is helping merchants track, collect and activate first-party data from their users across applications in ways that just wasn’t feasible a few short years ago. Join us for a look at how your retail business can use data to:

* Keep up changing customer behaviour and preferences
* Target customers and increase LTV
* Measure how digital efforts impact in-store sales
* Unify customer data across your brands

While the use cases will be focused on retail, Segment’s application is also ideal for market places, mobile-only applications, and B2B businesses.

** About our Speaker **
Osama is part of the product team at Segment, a leading customer data platform. Prior he was Dir. Product at Streamlabs (acq. Logitech) and has general interests in Complex Systems, Machine Learning and Business Strategy.