start-up

Hamid has been in the tech space for over a decade, as a software engineer, data scientist, entrepreneur and consultant. He has always been passionate about using technology, more specifically AI, machine learning, and data science to make business processes simpler and more efficient. 

Throughout his time in the tech space and as an entrepreneur he noticed some recurring patterns that disproportionately affected small and medium sized businesses (SMBs), that just didn’t quite sit right with him…

The first thing he noticed was that many startups, small and medium sized companies did not have the capacity to come up with innovative technological solutions to their everyday business challenges. Oftentimes, this comes down to an affordability issue. As a new company there is not always an excess of capital available. And to bring a team of “experts” in is a huge upfront investment, and most smaller companies just don’t have the budget for.

In other cases, there is already a team of data scientists but they lack experience, knowledge and aren’t sure how to ask the right questions and identify which projects to invest in for the highest ROI. A successful project not only requires a talented technical team but experienced product and project managers that understand the business behind it as well. If you’re lucky you come across that unicorn 10X data scientist that both understands the business side and the  technical side of the projects. Unicorns are damn expensive to hire full time and typically don’t work for a salary. 

The second thing he noticed was that companies that did have the fiscal capacity, who approached consulting firms felt that there was a mis-alignment of interests. Rather than being provided with solutions to solve their business challenges, they were offered strategies with limited guidance on execution… which in most cases does not work. Typically, firms that offer both strategy and execution are pretty good at what they do, but are exorbitantly expensive and unaffordable for the bulk of SMBs. This results in clients spending a ton of their budget on a project that has an absurdly low ROI. With much needed company resources essentially being burned right in front of their eyes. 

With limited access to affordable and innovative technological solutions, small and medium sized businesses don’t have much of a fighting chance at competing within their market. This even includes large low-tech companies in manufacturing, transportation, etc… While tech-positive corporations invest in more and more advanced technology to improve operations and efficiency, they gain a massive advantage in their market. The continuation of tech development and expansion without a disruption for these large, tech savvy corporations, means that smaller businesses are getting strangled out of the market. 

2020, undisputedly has been a year for the books. The misfortune that many of us have experienced or witnessed this year, have brought to light many serious social and economic problems that our society faces as a whole. 2020 has left many of us questioning our own morals, judgement, re-evaluating where our priorities now stand and even where we are spending our hard earned dollars. 

This was certainly true for Hamid, using his own experience and knowledge, he felt the best way he could chisel away at these problems was through entrepreneurship. He wanted to create something that would disrupt the patterns he noticed in the tech space. Furthermore, something that would emulate his own core values; innovation, humility, quality, and most importantly, integrity.

And, long behold the creation of integrityCo. AI & Business experts, who unlock the opportunities in your data and excel your business. With low risk and high reward.
Enabling companies to grow, advance and bring your vision into reality.

The first mission of integrityCo is transparency from start to finish. While integrityCo loves to take on a great challenge, there is also an urgent sense of accountability. A free consultation will tell whether or not a project is worth investing in – integrityCo only commits itself to projects which they believe has an ROI of at least 10X, because an investment to improve business operations shouldn’t be like playing a game of roulette. 

The second mission of integrityCo is accessibility. Making advanced technology more accessible to all companies regardless of size. SMBs have been hit the hardest in 2020. According to Business Wire, 43% surveyed reporting a significant to severe impact as a result of COVID-19, while CEO’s of massive corporations like Amazon, Microsoft and Zoom saw their wealth increase by as much as $48 billion. While SMB’s would greatly benefit from business process optimization, with a lack of financial resources it is not always possible to make these kinds of investments upfront – even if it would pay off in the long run.

The third mission is to promote equality, diversity and accessibility within integrityCo. At some point in our lives we have all heard somebody say “change starts from within.” While this statement might be overused and a little bit corny, there is some truth to it. integrityCo’s team is highly inclusive and made up of people of colour, women, all coming from varying degrees of education and life experience. integrityCo puts emphasis on a workspace that is inclusive, experimental and safe to be vulnerable. This trifecta has created a forward thinking team, who is not afraid to think outside the box when solving some of the most pressing challenges that businesses face today. 

As a start-up business, integrityCo has put emphasis on working with other start-ups, small and medium sized businesses. Ensuring access to top technology that is affordable, innovative, data-driven and tailored to the individual needs of each business. And most importantly provides solutions. All while building more meaningful relationships, partnerships and a stronger community of people and businesses with similar mindsets.